Construction Industry Leads
Here at Excel TM Group, we understand the challenges that businesses face within the construction sector.
That’s why businesses choose to work with Excel TM Group. We are an award-winning construction lead generation business who specialises in lead generation activities.
Many businesses who operate in the UK construction sector struggle to develop new leads and enquiries on a consistent basis. Often, there is an over-reliance on referrals or reactive marketing strategies, that fail to deliver reliable growth.
Here at Excel TM Group, we understand the challenges that businesses face within the construction sector. We have seen how businesses often rely on sporadic marketing efforts, hoping that one campaign or referral will be the game-changer.
However, without a consistent approach to generating construction industry leads, businesses can find themselves in a cycle of feast or famine - either scrambling to handle too many projects at once or struggling to keep their pipelines full during quieter times.
That’s why businesses choose to work with Excel TM Group. We are an award-winning construction lead generation business who specialises in CPD event sign-ups, appointment scheduling, construction market research, and lead generation activities.
Whether you are a business owner trying to grow your construction company to the next level or a marketing manager aiming to better support your sales team, Excel TM Group can help.
We don’t believe in quick fixes or short-term campaigns. Instead, we focus on building a steady pipeline of qualified leads that will help your business grow month after month, year after year.
Common Challenges in Developing Construction Industry Leads
The construction sector is a challenging one to operate in, with high levels of competition and difficulty in building relationships with specifiers and key decision-makers.
Here are common challenges we see with regards to lead generation and building businesses:
01
Over-reliance on word-of-mouth
While word-of-mouth referrals can bring in trusted clients, relying solely on these leads to unpredictability. A slow period or a lull in referrals can leave your pipeline dry, forcing your business into a reactive mode where you are constantly playing catch-up.
Here at Excel TM Group, we believe in taking control of your lead generation efforts. Through targeted telemarketing and proactive outreach, we create a steady stream of qualified leads. Our expertise in the construction industry allows us to understand exactly what your potential clients need, making our outreach highly effective and ensuring you are speaking to the right people at the right time.
02
Disjointed marketing campaigns
Consistency compounds with marketing and lead generation campaigns, and rarely will specifiers use your product or service if they don’t know, like or trust you.
It is common for businesses to run short or one-off campaigns, and when they don’t see instant results they stop all efforts.
At Excel TM Group, we take a strategic and tailored approach to developing construction industry leads. Instead of relying on ad-hoc campaigns, we work with you to develop a comprehensive, ongoing strategy that consistently delivers leads over time.
Our telemarketing services are designed to align with your overall business objectives, ensuring that every lead we generate is not only relevant but moves you closer to your long-term goals. Whether it is securing CPD sign-ups, scheduling appointments, or generating market insights, we operate with precision, consistency, and a deep understanding of your target market.
03
Limited in-house capabilities
In many construction manufacturers or service providers, particularly SMEs, the sales and marketing activities are carried out by the business owners, or if there is a marketing or sales department their resources are stretched thin.
Our team here at Excel TM Group acts as an extension of your business, particularly your sales and marketing team. We provide the expertise and additional resource needed to generate leads efficiently and consistently.
We understand that every business has different needs, which is why we offer bespoke solutions, from CPD sign-ups to market research, appointment scheduling, and more. We don’t just generate leads - we ensure that they are high-quality, well-qualified, and ready for you to convert into long-term clients.
How to Generate Construction Industry Leads
Our approach to lead generation is tailored, diligent, and driven by years of experience within the construction sector. We don’t believe in a one-size-fits-all solution. Instead, we take the time to understand your unique business goals, your target market, and your ideal client profile.
By doing so, we deliver more than just leads - we deliver opportunities that have a real impact on your business growth. Our services to help you generate construction industry leads are:
CPD sign-ups
Architects are key influencers in project specifications and decision-making processes, and their trust can have a significant impact on securing contracts.
Here at Excel TM Group, we understand the importance of filling your CPD events with the right attendees. Our team takes care of the entire sign-up process, from identifying and contacting architects and specifiers who would benefit from your CPD events, to handling confirmations and follow-ups.
Appointment setting
Reaching out to prospects with targeting messages not only helps you stand out from the competition but also demonstrates that you understand their specific needs and challenges for specification success. This level of personalisation builds trust, making prospects more likely to engage and convert.
Our appointment scheduling service takes the hassle out of securing meetings with potential clients. We begin by researching your target audience, identifying the most relevant decision-makers, and reaching out to them with a personalised telemarketing approach.
Our team handles all the logistics, from initial contact to scheduling and follow-up, ensuring that your sales team’s calendar is filled with meetings that have real potential.
Market research
Market research allows you to gain deep insights into the needs, preferences, and pain points of your target audience, ensuring that your messaging, services, and marketing campaigns are highly relevant. This makes it an essential part of any lead generation strategy.
Excel TM Group offers in-depth market research services that help you better understand your audience. We conduct targeted telemarketing campaigns aimed at gathering insights from key stakeholders in the industry, including architects, contractors, and developers.
Our research uncovers valuable information such as buying habits, decision-making processes, and upcoming project opportunities.
Event and seminar sign ups
Events and seminars offer excellent opportunities to engage directly with key decision-makers in the construction industry.
Here at Excel TM Group, our team proactively reaches out to your target audience, focusing on ensuring the people who attend are not only interested but are the decision-makers who can drive projects forward.
Why Partner with us to Develop Construction Industry Leads?
Here at Excel TM Group, we combine over 30 years of experience in the construction sector with a passion for telemarketing and a deep understanding of the construction sector and the nuances that exist within specification.
What sets us apart from other lead generation providers is our tailored, diligent, and strategic approach.
Tony Kirby, Sales Director at Wavin UK comments,
“Wavin have been working in conjunction with Excel since June 2021 and in that time had over 100 CPD’s scheduled for our team, I can safely say that from our own experience Excel focus on delivering quality results and would highly recommend!”
Get in touch with us here at Excel TM Group to find out more on how our construction lead generation services can help your business grow. Either call us on 01244 256 920, email us at info@exceltmgroup.com, or fill out our contact form and we will get back to you within 24 hours.
Get in touch today
Fill in the form below or get in touch so we can discuss what part of Excel TM Group's services will generate you the best return on investment.
Excel Head Office
Calton House
Sandpiper Way
Chester
CH4 9QE
We will get back to you within 24 hours, or call us everyday, 8:30am - 6:00pm